Ultimate Case Study Blueprint: How to Build Great Case Study Pages for Your Website

Wondering how you can write case study pages that will convert lukewarm leads into customers? We analysed good case study pages and distilled the information into an easy to follow blueprint to write your own client success stories.
The page has the following structure:
Introduce the players
Explain the challenge
Describe the solution
Showcase the results
Encourage action
Follow this exact structure on your website and you will have a piece of content that you can use in your email follow-up sequences, your paid advertising and as organic content on your site to convert more visitors into customers.

Source: How to write a case study