With the presence of thousands of websites offering differentiated products, competition in the online marketplace is tight. However, there are certain occasions that can be used at your advantage. Holidays are great times of the year to sell your products at a sale, but if everybody is selling at a discount, you need to do the following to get ahead:
1. Dedicated landing pages to capture the interest of the viewer since you are in tune with the season.
2. Optimize images on your website to be easily seen and crawled by search engines.
3. Use mobile-friendly websites. Most people now access websites through their phones.
4. Use holiday keywords.
5. Social media is the best place to keep in touch with your target market.