Goals are important for anyone because they set and provide a clear understanding of what you are trying to accomplish, guides you into setting and finishing relevant tasks to progress and clarifies the decisions you are making. They can be as simple as your chores for the day or even your New Year’s Resolutions. They can be your life plans or dreams.
In the business context, goals provide a perspective on what the company is striving to reach, gives everyday tasks meaning and purpose, and provides a context for specific decisions that the owner and team members are making. Not having goals means that the business is setting itself up for failure as they do not have a clear plan in mind and there is no direction to which the company is headed to. This creates confusion and reduces the sense of purpose within the organization.
If you are an entrepreneur or is aspiring to be one, check out this infographic by Business Coaches Sydney to learn more about why you should have goals in your business today.