The Digital Age prompted many consumers to depend on technology to meet their needs and wants. People now order food, items, gadgets online and have them delivered to their homes instead of going shopping outside. Companies decided to follow suit and reach their target audiences.
The change brought by the internet opened up newer ways for businesses to market their products and services to a large number of possible consumers. Many business owners continue to broadcast their services online, but the ones taking full advantage of the web are those doing inbound marketing.
Inbound marketing focuses on attracting customers by establishing a presence on the first pages of Google’s search results page. There are multitudes of companies offering either the same service as another business or a variation of such that fight one another for a spot at the top of the results page.
The first pages of Google’s search results are vital for a website’s traffic since the usual response of the ordinary netizen is to trust the first page to yield the most relevant information available. Inbound marketing has two ways to improve traffic which are the Search Engine Optimization (SEO) which enhances the site’s contents for long-term results while the other is the Pay-Per-Click (PPC) which pays Google to place a website at the top for as long as the company’s budget allows.
SEO might seem better than PPC since it doesn’t cost as much as the latter, but it might too early to decide just yet. Read Landau Consulting’s infographic to find out more about inbound marketing.