The fastest way to drive people off of your website is by having an outdated design, stale content and old images. Even if one of these elements aren’t up-to-date, your website and business will come across as outdated. This makes your business seem less professional, making potential customers more likely to look for better options. In fact, 55% of visitors spend less than 15 seconds on a website, which means the first impression of your website and it’s appearance are what will either convince people to buy in or scare them into backing out.
To learn more about the importance of maintaining an updated website, contact the digital marketing experts at Locallogy.