As you will discover from this presentation a number of surveys and studies have shown that your business signage can be a major factor in determining whether your business grows and becomes a brand that stands out in the mind of your customers or is ignored and overlooked in favor of your competition. Learn that as many as 8 in 10 respondents surveyed indicated that they have gone in a store or business they had never been in before based solely on its signs. Find out what signage mistakes kept 50% of the same respondents from entering a place of business.

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