Mobile ads now make up 70% of all digital advertising. They also account for 34% of total US ad spend surpassing TV as the leading advertising format. Here’s some factors that go into making an awesome mobile ad.
You want to take advantage of vertical video. 90% of social media content is consumed on smartphones – so frame your ad accordingly and think “up and down”. Ads may be created and approved on desktops/laptops, but they’re being viewed on mobile phones. The vertical format will dominate the entire screen – giving your ad a better chance to get noticed.
Design for Sound Off – You need to create ads that get the point across without sound. But, the more senses you are able to engage, the richer the experience. Design for sound off but delight with sound on.
Infographic by mobile ads