When it comes to branding color theory and the psychology behind those colors are important. Whether you are a first-time entrepreneur looking for a logo design or rebranding an established business it’s crucial to give color choice some careful thought. GraphicSprings put together an infographic identifying the big eight brand colors and the meaning and associated perception for each. For example green symbolizes growth, harmony, freshness and fertility while black would be associated with elegance, power and formality. Before you hire a graphic designer for your next project, or design your own, study this infographic to make sure you choose the right color to speak to your core demographic.