A key factor driving the growth of the market is the rise in awareness about the harmful effects of synthetic deodorants. The global organic deodorant market is driven by various awareness campaigns undertaken by companies and industry associations for promoting the use of organic products. Also, the global organic soap market is driven by the growing awareness among end-consumers about the harmful effects of traditional deodorants and benefits associated with organic deodorants. The harmful ingredients used in synthetic deodorants include aluminum, parabens, propylene glycol, phthalates, and triclosan. Owing to the harmful effects of these chemicals, many people have started switching to organic deodorants, driving the expansion of the global market.