A website’s Internal link structure is one of the most important on-site SEO factors. Internal links work together with site structure to give search engines a clear picture of the content of your site, makes it easy for users to navigate related content and distributes link equity to pages deemed most important. In this infographic, we look at one of Wordstream’s high ranking pages and break down the internal link strategy used to help this page rank for high-value keywords such as “link building.”

Infographic by internal linking