Effects of Google Updates on the Health Sector

This infographics is part of the article “Effects of Google Updates on the Health Sector” published on PMFarma website by Julio Pérez de la Fuente, Head of the Marketing and Sales Department of DosFarma.

The document summarizes the measures that Google has been taking since 2013 in its effort to end the dissemination of fake news on the Internet, especially in the field of medicine, health and wellness. The culmination of all these measures came in the form of an update and ended up being called Medic Update, due to the way in which it affected the SERP positioning of large websites specialized in the health sector.

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