SEO or Search Engine Optimization has become one of the most frequently used terms nowadays. As digital marketing is considered one of the most prospective fields of business, optimizing the right keywords is of utmost importance under current circumstances. With proper keyword optimization, a web content or article is more likely to achieve a decent rank on the Google Search Engine eventually leading to a lucrative outcome of the concerning business organization. Due to this reason, several business organizations nowadays rely on reputed digital marketing agencies. As per the infographic of Gillsolutions there are four common mistakes that people make while conducting keyword optimization. They include targeting unrealistic keywords, concentrating on the singular form of the keyword, inordinate keyword stuffing, and choosing keywords that are incapable of providing a decent traffic. The infographic also includes areas of SEO optimization such as the title, URLs, opening blog contents, and descriptions. Taking these factors into account, keyword optimization can be executed rather easily.