Data as a Service: The What, Why, How, and When

Data as a Service is one of the most ambiguous offerings in the “as a service” family. Yet, in today’s world, data and analytics are key to building a competitive advantage. You’ll be hard-pressed to find an executive in today’s world that doesn’t appreciate the importance of data-centric insights. And yet, many executives are left scratching their heads wondering how to collect it, mine it, visualize it, humanize it, and most importantly, act on it. Data as a Service wrangles the overload of information out there today and makes it available across all departments anytime, anywhere. But DaaS isn’t a set-it-and-forget-it service that you can log into whenever you have a spare moment and instantly get access to a list of data-driven insights. There’s a lot of strategy, science, and structuring that goes into democratizing datasets so that they’re understandable and actionable.