A key driver for the global legal cannabis market is the rapid legalization of cannabis worldwide. Many nations have been decriminalizing cannabis and legalizing the use of marijuana both for recreational and medicinal purposes. At present, in the US, 34 states (including Washington DC) have legalized cannabis for medicinal purposes, while 10 states among them have even granted the permission for the use of cannabis both for recreational and medicinal uses.
This global legal cannabis marketresearchreportalso provides an analysis of the most important trends expected to impact the market outlook during the period 2019-2023. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
Creating a compelling brand differentiator makes even the best marketing directors swoon. Amidst endless meetings and to-do lists, who has the time to answer the most important question- why customers should buy from you? This is called Value Proposition (VP).
Without a good business value proposition, advertising and marketing strategy is aimless, just like driving without a map. Sure, you might be driving in the right direction, and eventually get where you’re going, but a good VP take you to your target audience and convert them into your customers.
Moreover, a strong VP helps businesses to:
Focus on products and services that customers need
Save your time and money
Make marketing more effective
Simplify and clarify the messaging
Studies have shown that strong VPs lift the conversion rates and sales, while the weak value propositions throttle and eventually kill sales. It’s one of the first things that customers should see on your website and should drive all your messaging.
A company’s VP should combine all the best reasons why someone should buy from you rather than going to your competitors. It’s the statement setting you apart and stating what your brand means to the customers. You can even show them case studies, reports and testimonials supporting your claim.
Why? Because no one trusts empty promises. According to few studies, only 11% people trust the advertisers. So, show your customers how your products and services have worked for others. Show them the proof.
Write down what products and services you offer: Just include everything you offer and reasons why you do it. The reason for this ‘why’ is your VP. When you discover it, harness and share it with your customers so that they can connect with you and become your loyal supporters.
Describe your Target Audience: It is important because your marketing ads cannot be directed at everyone. Your messaging should only reach the perfect customers.
Make the list of benefits customers will receive from your products/services: Inform the customers about the benefits they will be getting from your products and services. The most perceived benefits are security, trust, peace of mind, price etc. Another good way to do it is describing the problems your customers have and how your product is solving these pain points.
Describe what makes you unique from your competitors: Tell your customers how you are better from your competitors and why your brand is a better option to go with.
List reasons why people should believe in you: Be to the point, use data and show them the proof. You can definitely do this by showing them the case studies, testimonials etc. Ensure you cover – why people should believe you and why you are better than your competitors.
Ask your clients about the value you provide to them: Each client might answer differently. While interviewing the customers, do not react or correct. Ask questions and listen to answers carefully noting them. People usually say most important thing first. Capture it.
The Bottom Line
Once you are done, review your work and encircle the values your customers can get from you and not from your competitors. Those will be your brand differentiators.
Marketing isn’t easy in the B2B healthcare space. There are many challenges that B2B healthcare marketers face while trying to establish a connection with their targeted audience who happens to be decision-makers and high-level executives. While on the one hand, marketers have a difficult target to impress and convince, on the other hand, there are other limitations also blocking the way. Even while one healthcare company tries selling products to the other, they have to follow strict HIPAA guidelines and have to align according to changing dynamics. Marketers here in the healthcare sector need to be more careful and precise compared to their peers in other industry. They must constantly evolve and come up with solutions that meet the growing demands of healthcare consumers.
Moreover, as here, the prospect of B2B healthcare marketing involves top officials and executives, just any strategy won’t work to give successful results. In this infographic, healthcare marketers would get a detailed overview of how the B2B healthcare marketing field works including its statistics, latest market trends, challenges, and best practices to overcome all the hurdles on their way to efficient B2B communication with healthcare decision-makers, hospital CEOs, and medical professionals from various departments within the industry.
The Digital Age prompted many consumers to depend on technology to meet their needs and wants. People now order food, items, gadgets online and have them delivered to their homes instead of going shopping outside. Companies decided to follow suit and reach their target audiences.
The change brought by the internet opened up newer ways for businesses to market their products and services to a large number of possible consumers. Many business owners continue to broadcast their services online, but the ones taking full advantage of the web are those doing inbound marketing.
Inbound marketing focuses on attracting customers by establishing a presence on the first pages of Google’s search results page. There are multitudes of companies offering either the same service as another business or a variation of such that fight one another for a spot at the top of the results page.
The first pages of Google’s search results are vital for a website’s traffic since the usual response of the ordinary netizen is to trust the first page to yield the most relevant information available. Inbound marketing has two ways to improve traffic which are the Search Engine Optimization (SEO) which enhances the site’s contents for long-term results while the other is the Pay-Per-Click (PPC) which pays Google to place a website at the top for as long as the company’s budget allows.
SEO might seem better than PPC since it doesn’t cost as much as the latter, but it might too early to decide just yet. Read Landau Consulting’s infographic to find out more about inbound marketing.
Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry.
Investments in AI are also pouring. According to Constellation Research, businesses across all sectors – including marketing – will spend more than $100 billion per year on AI-powered technologies by 2025, up from a mere $2 billion in 2015.
With all this hype, many marketing professionals have already raised the biggest question: Will AI replace marketers in the near future?
Read on as we discuss in this infographic created by Digital Marketing Philippines on how AI has developed throughout the years, and if marketers should really be worried about it or think otherwise.
In 2019, Content still remains at the core of all your digital and social marketing efforts. Its importance seems to grow from one year to the next. We’ve compiled an infographic on “7+1 Content Marketing Trends You Can’t Ignore in 2019 ” to help you update your strategy and stay ahead in your competition. So what does the content marketing landscape look like in 2019?
If you’re looking to outsource your online marketing, Choosing the right place to outsource this vital part of your business is important, and you need to look out for a few specific things before you get started.
Designing a website is not that easy. First, you study the market to create a user-friendly site. Aside from that, you can also refer to this infographic for the best elements that must be included in the site.
Have a clear value proposition. It includes the products or services you are offering to the market.
Simple user interfaces will ease navigation.
Use appropriate color palettes to avoid eyesore.
Make catchy headlines.
For scan ability, use the white space wisely. It doesn’t need to look so full of contents so that the eyes of the users can rest.
Some of the mentioned items aren’t necessarily new in 2018, but are still either part of Google’s core algorithms, or just useful knowledge to have in the world of SEO. Refresh your knowledge on the top 3 ranking factors for Google Search: Backlinks, Content, and Rankbrain.
Some of these terms are hotly debated in relation to their importance for SEO, such as Latent Semantic Indexing, as well as Query Deserves Freshness, which has multiple different sources and schools of thought.
The biggest news this year for SEO has been Mobile First Indexing – Google now crawls the mobile version of your website for indexing and ranking. Having a mobile friendly website is now no longer a sidenote in 2018.
This infographic has been created and designed by Digital Meal, a digital agency in Australia and creators of the online Meal Time Comics webcomics.
Given that 80 percent of the people across the world use a smartphone, including mobile platforms in your digital marketing strategy helps you reach while they’re on the go. Understanding your customers’ pain points, designing content that is mobile-responsive, and making strategic use of mobile marketing campaigns are all necessary steps for an effective mobile marketing plan.
If you’re new to the world of mobile marketing and are seeking guidance on targeting users on smartphones, tablets, and other mobile devices, then this infographic is a great place to start.
In the below infographic, we would be covering the following points:
1. Planning a mobile marketing strategy for your business
Instagram is not only to post and share photos. It offers us a golden opportunity to brand our business in an efficient manner. As the Instagram users are constantly increasing, the term “Instagram Marketing” is also fastly developing in the Digital Marketing world. The main reason behind the vast growth of Instagram is it is based on visual contents which are liked by many people. Hence we need to give much importance to the visual contents we are going to post on Instagram. Besides images, it is essential to consider many things when we brand our product on Instagram. They are depicted in this Infographic.
Based on our deep research, we have created this infographic which explains the essential things to be done in Instagram Marketing. It is sure that these tips will help the entrepreneurs and social media marketers to reach the right audience and help those to add value to their SEO efforts.
The new year is almost moving quick. Time is money, and an online trend is a weapon for a business to get more traffic on their website with the use of current trend according to business niche.
Online business is all about research and analysis without try hand over it, there will be a chance to not get desired outputs.
Since last few years, we know that how smartphone control day to day lifestyle. There are millions of application in the app store which becomes mandatory to have it on the phone according to concerns & interest
Smartphone & Tablets devices host up to 75% time on the Internet in the USA. With that in thought, many companies started serving & spending on mobile marketing to reach their targeted audience. Mobile appearance is an advantage promptly for any business.
Mobile marketing is the tomorrow. Big company or marketers know this very well to invest in Mobile Marketing for business so that can give good return to business by the time. When it comes to designing strategies for the online user behavior, required to review statistics for user’s moves on devices.
Digital Marketing Strategy completely based on the numbers game. There are various websites that help to understand the details about users experience, the search ratio through the mobile device. App downloads, and many more insightful aspects, which are highly effective in design Mobile Marketing Strategy.
We have designed an infographic with use of some useful stats. These statistics are certainly important to grasp before making any Mobile Marketing Strategy. These details will sure help in many ways to marketers.
For a video marketer, a video going viral is the best thing that can happen. But what makes a video go viral? What are the mistakes to avoid to make a video go viral? We created an infographic of most common newbie mistakes that can be easily avoided
February may be the love month for many couples, friends and families but for a business minded person, this opens opportunities for more profit. Website optimization can be maximized during this month because searches can be well predicted. Definitely, keywords will be mostly about gift ideas for someone. To be able to maximize this strategy, follow the tips on this infographic.
Plan your campaign for a wider target market.
Use appropriate keywords which will mostly contain the words love, gifts, chocolates and teddy bears.
Remember that timing is of the essence.
Be an expert in mobile optimization.
Increase sales by capturing new customers and encouraging existing ones to increase their usage.