What is Inbound Marketing?

The Digital Age prompted many consumers to depend on technology to meet their needs and wants. People now order food, items, gadgets online and have them delivered to their homes instead of going shopping outside. Companies decided to follow suit and reach their target audiences.

The change brought by the internet opened up newer ways for businesses to market their products and services to a large number of possible consumers. Many business owners continue to broadcast their services online, but the ones taking full advantage of the web are those doing inbound marketing.

Inbound marketing focuses on attracting customers by establishing a presence on the first pages of Google’s search results page. There are multitudes of companies offering either the same service as another business or a variation of such that fight one another for a spot at the top of the results page.

The first pages of Google’s search results are vital for a website’s traffic since the usual response of the ordinary netizen is to trust the first page to yield the most relevant information available. Inbound marketing has two ways to improve traffic which are the Search Engine Optimization (SEO) which enhances the site’s contents for long-term results while the other is the Pay-Per-Click (PPC) which pays Google to place a website at the top for as long as the company’s budget allows.

SEO might seem better than PPC since it doesn’t cost as much as the latter, but it might too early to decide just yet. Read Landau Consulting’s infographic to find out more about inbound marketing.

Should We Be Worried About AI? – AI and Marketing

Year by year, the buzz surrounding artificial intelligence and its looming take over of the marketing landscape only seems to grow bigger and stronger. It is widely evident, from digital marketing trends articles being published each year, to in-depth blogs which discuss its current applications in the digital marketing industry.

Investments in AI are also pouring. According to Constellation Research, businesses across all sectors – including marketing – will spend more than $100 billion per year on AI-powered technologies by 2025, up from a mere $2 billion in 2015.

With all this hype, many marketing professionals have already raised the biggest question: Will AI replace marketers in the near future?

Read on as we discuss in this infographic created by Digital Marketing Philippines on how AI has developed throughout the years, and if marketers should really be worried about it or think otherwise.

https://bit.ly/2VlDaUl

Web Design Secrets That Increase Sign Ups and Sales

Designing a website is not that easy. First, you study the market to create a user-friendly site. Aside from that, you can also refer to this infographic for the best elements that must be included in the site.

 

  1. Have a clear value proposition. It includes the products or services you are offering to the market.
  2. Simple user interfaces will ease navigation.
  3. Use appropriate color palettes to avoid eyesore.
  4. Make catchy headlines.
  5. For scan ability, use the white space wisely. It doesn’t need to look so full of contents so that the eyes of the users can rest.
  6. Include your active social media accounts.

 

A-Z of SEO in 2018

The most up to date and comprehensive infographic on SEO that’s relevant up to 2018 (and beyond). There’s something for everyone, from beginner SEO favourites (duplicate content, anyone?) to advanced and technical SEO terms (Javascript rendering, Schema markup, etc.).
Some of the mentioned items aren’t necessarily new in 2018, but are still either part of Google’s core algorithms, or just useful knowledge to have in the world of SEO. Refresh your knowledge on the top 3 ranking factors for Google Search: Backlinks, Content, and Rankbrain.
Some of these terms are hotly debated in relation to their importance for SEO, such as Latent Semantic Indexing, as well as Query Deserves Freshness, which has multiple different sources and schools of thought.

The biggest news this year for SEO has been Mobile First Indexing – Google now crawls the mobile version of your website for indexing and ranking. Having a mobile friendly website is now no longer a sidenote in 2018.
This infographic has been created and designed by Digital Meal, a digital agency in Australia and creators of the online Meal Time Comics webcomics.

Mobile Marketing Trends & Techniques [Infographic]

Given that 80 percent of the people across the world use a smartphone, including mobile platforms in your digital marketing strategy helps you reach while they’re on the go. Understanding your customers’ pain points, designing content that is mobile-responsive, and making strategic use of mobile marketing campaigns are all necessary steps for an effective mobile marketing plan.

If you’re new to the world of mobile marketing and are seeking guidance on targeting users on smartphones, tablets, and other mobile devices, then this infographic is a great place to start.

In the below infographic, we would be covering the following points:

1. Planning a mobile marketing strategy for your business

2. Latest mobile marketing trends about –

  • Mobile-responsive designs
  • Mobile internet and social media usage
  • Mobile app usage
  • Mobile advertising

3. Creating a mobile friendly website

Instant Marketing Tips

Instagram is not only to post and share photos. It offers us a golden opportunity to brand our business in an efficient manner. As the Instagram users are constantly increasing, the term “Instagram Marketing” is also fastly developing in the Digital Marketing world. The main reason behind the vast growth of Instagram is it is based on visual contents which are liked by many people. Hence we need to give much importance to the visual contents we are going to post on Instagram. Besides images, it is essential to consider many things when we brand our product on Instagram. They are depicted in this Infographic.

Based on our deep research, we have created this infographic which explains the essential things to be done in Instagram Marketing. It is sure that these tips will help the entrepreneurs and social media marketers to reach the right audience and help those to add value to their SEO efforts.

Mobile Marketing Statistics That Will Blow Your Mind In 2018 [Infographic]

The new year is almost moving quick. Time is money, and an online trend is a weapon for a business to get more traffic on their website with the use of current trend according to business niche.

Online business is all about research and analysis without try hand over it, there will be a chance to not get desired outputs.

Since last few years, we know that how smartphone control day to day lifestyle. There are millions of application in the app store which becomes mandatory to have it on the phone according to concerns & interest

Smartphone & Tablets devices host up to 75% time on the Internet in the USA. With that in thought, many companies started serving & spending on mobile marketing to reach their targeted audience. Mobile appearance is an advantage promptly for any business.

Mobile marketing is the tomorrow. Big company or marketers know this very well to invest in Mobile Marketing for business so that can give good return to business by the time. When it comes to designing strategies for the online user behavior, required to review statistics for user’s moves on devices.

Digital Marketing Strategy completely based on the numbers game. There are various websites that help to understand the details about users experience, the search ratio through the mobile device. App downloads, and many more insightful aspects, which are highly effective in design Mobile Marketing Strategy.

We have designed an infographic with use of some useful stats. These statistics are certainly important to grasp before making any Mobile Marketing Strategy. These details will sure help in many ways to marketers.

Website Optimization on Valentine’s Day

February may be the love month for many couples, friends and families but for a business minded person, this opens opportunities for more profit. Website optimization can be maximized during this month because searches can be well predicted. Definitely, keywords will be mostly about gift ideas for someone. To be able to maximize this strategy, follow the tips on this infographic.

 

  1. Plan your campaign for a wider target market.
  2. Use appropriate keywords which will mostly contain the words love, gifts, chocolates and teddy bears.
  3. Remember that timing is of the essence.
  4. Be an expert in mobile optimization.
  5. Increase sales by capturing new customers and encouraging existing ones to increase their usage.

How Your Website’s Responsiveness Can Affect Business

Responsiveness is one of the easiest ways to drive people off of your website if done incorrectly, which is why you need to make sure your website is created with a responsive design. A responsive web design (RWD) is the automatic alteration of a webpage’s appearance based on what device the page is being viewed on. Basically, a responsive design is what makes it possible for a website to have a slightly different layout, but remain functional, when you view it on your phone instead of a computer. Since the Internet is being widely accessed on mobile devices nowadays, it’s more important than ever to have a responsive website.

Responsive web design is tricky to do without in-depth web design knowledge, so it’s best to leave this type of development up to the pros, like those at Locallogy.

Building a Strong Online Reputation Through Branding

When it comes to marketing your business online, your website needs to reflect your brand in every way. Even small- and medium-sized businesses need to place an emphasis on their branding, since it’s what sets you apart from your competition, establishes your credibility and proves to customers why you are their best choice. If harnessed correctly, branding can change the public perception of your company, as long as it’s continued through your website and in the level service you provide.

Learn more about building a strong online reputation through branding from the experts at Locallogy.

The Importance of Testimonials & Online Reviews

Online reviews have become increasingly important to both consumers and business owners when it comes to marketing your products and services. For people considering investing in your business, they want to read real accounts about your services from people like themselves who have worked with your business. This is also why it’s important for business owners to ask for and display reviews and testimonials, allowing them to take advantage to great reviews and solve problems from negative reviews.

Learn more about the importance of testimonials and online reviews from the experts at Locallogy.