Is Digital Marketing worth the effort for aviation companies?

Our experience from our marketing practice with B2B aviation companies is that social media (including Facebook, LinkedIn, YouTube, LinkedIn, and Instagram) and other digital marketing activities (such as search engine optimization, targeted and retargeted banner ads, and other online materials) are very much worth the investment of time and money.
Digital marketing helps improve brand recognition and brand loyalty. It also provides a powerful new channel for customer service, one-on-one engagement with fans, prospects and customers that is significantly less expensive than similar interactions in a brick and mortar setting.
Since most B2B buyers and aviation customers spend a considerable amount of time researching each purchase decision online, companies that position high-quality materials in the places where they spend the most time will be most successful.

Source: Aviation Digital Marketing