Accessibility is something society has become accustomed to. Accessibility equals a purchase, plain and simple. Branding design need to be eye catching, but it needs to be easily accessible as well. Distribution of a product naturally increases its accessibility and awareness.  Branding designs play a key role in this area, as it becomes associated with a particular product. Value is a word most consumers find important in any buying decision. Online accessibility is very important, and if overlooked, a sale (multiplied by thousands) is lost. If the company attempted to market their product using their own branding design expertise, but the accessibility is not good then they would learn a valuable lesson. The solution is to contact a great design firm such as Lien Design, and have them do the packaging design, and then make sure that the product is accessible from all angles. To know more, visit http://www.liendesign.com/blog/2017/3/5/3-ways-to-make-branding-more-accessible