Managing Brand Equity

Are you an Amazon sales manager? Does your brand create a good response on the customers whenever they hear it? Or you are just one of the unknown brands diving quietly in the pool of competition? Get ahead of yourself by understanding techniques on how to manage your brand equity.


  1. Your brand is associated with value.
  2. The brand has some symbolic representation whether it is a status symbol or exclusivity.
  3. It can be easily recalled by the customer and all other products included in the portfolio.
  4. Create positive brand image through brand valuations that are essential for the business.
  5. Always guard your sales and analyze the trends.