Your customers are on Facebook and your business needs to be on Facebook to reach them. Sure, you can market to them off of Facebook using traditional marketing methods BUT your ROI and reach might be lower. Also, when using Facebook to promote your business you are creating a community around your business that you can engage with and create a loyal following. We outline in our latest article the basics on how to use Facebook for your business. This will give you a foundation to build upon when creating your mark on Facebook.
Infographic by How To Use Facebook For Business