The purpose of a website’s call-to-action (CTA) is to give visitors instructions on how to take action and contact you for your services, as well as tell them what they will gain from doing so. CTAs can appear in various forms, depending on how you want people to contact you, including calling you directly, visiting your store or providing an email address. You should also add an incentive of some sort to contact you immediately, such as a limited-time discount. Along with relevancy, make sure to add a sense of urgency to encourage the customer to act immediately. These steps, along with others, will help you create the perfect call-to-action for your business that will have consumers off your site and in your office.
Writing powerful CTAs might seem like an easy task, but if done incorrectly, you could end up driving customers away rather than attracting them. To avoid this, consider hiring a team of digital marketing experts—like those at Locallogy—to craft CTAs that gets consumers to buy in now.