Website Optimization on Valentine’s Day

February may be the love month for many couples, friends and families but for a business minded person, this opens opportunities for more profit. Website optimization can be maximized during this month because searches can be well predicted. Definitely, keywords will be mostly about gift ideas for someone. To be able to maximize this strategy, follow the tips on this infographic.


  1. Plan your campaign for a wider target market.
  2. Use appropriate keywords which will mostly contain the words love, gifts, chocolates and teddy bears.
  3. Remember that timing is of the essence.
  4. Be an expert in mobile optimization.
  5. Increase sales by capturing new customers and encouraging existing ones to increase their usage.

How Your Website’s Responsiveness Can Affect Business

Responsiveness is one of the easiest ways to drive people off of your website if done incorrectly, which is why you need to make sure your website is created with a responsive design. A responsive web design (RWD) is the automatic alteration of a webpage’s appearance based on what device the page is being viewed on. Basically, a responsive design is what makes it possible for a website to have a slightly different layout, but remain functional, when you view it on your phone instead of a computer. Since the Internet is being widely accessed on mobile devices nowadays, it’s more important than ever to have a responsive website.

Responsive web design is tricky to do without in-depth web design knowledge, so it’s best to leave this type of development up to the pros, like those at Locallogy.

Building a Strong Online Reputation Through Branding

When it comes to marketing your business online, your website needs to reflect your brand in every way. Even small- and medium-sized businesses need to place an emphasis on their branding, since it’s what sets you apart from your competition, establishes your credibility and proves to customers why you are their best choice. If harnessed correctly, branding can change the public perception of your company, as long as it’s continued through your website and in the level service you provide.

Learn more about building a strong online reputation through branding from the experts at Locallogy.

The Importance of Testimonials & Online Reviews

Online reviews have become increasingly important to both consumers and business owners when it comes to marketing your products and services. For people considering investing in your business, they want to read real accounts about your services from people like themselves who have worked with your business. This is also why it’s important for business owners to ask for and display reviews and testimonials, allowing them to take advantage to great reviews and solve problems from negative reviews.

Learn more about the importance of testimonials and online reviews from the experts at Locallogy.

The Importance of Maintaining an Updated Website

The fastest way to drive people off of your website is by having an outdated design, stale content and old images. Even if one of these elements aren’t up-to-date, your website and business will come across as outdated. This makes your business seem less professional, making potential customers more likely to look for better options. In fact, 55% of visitors spend less than 15 seconds on a website, which means the first impression of your website and it’s appearance are what will either convince people to buy in or scare them into backing out.
To learn more about the importance of maintaining an updated website, contact the digital marketing experts at Locallogy.

Why Should you hire cynexis as your digital marketing agency?

Cynexis Media is a digital marketing agency and website design company. They are staffed by experts who can take your project through their fool-proof process of discovery, planning, creation, launch, analysis, adaptation, and growth. Our clients range from individual business owners to skeleton crew start-up companies to major corporations with huge advertising budgets. We will guide you through the process of developing a new website, mobile application, or web application. If your primary goal is to increase traffic to an already existing website or app, we will work with you to launch a customized marketing campaign that meets your budget and targets your objectives. We are a well-established Columbus website design company with an impressive portfolio and a staff that works around the clock to ensure that our partnership is beneficial to all involved!