Responsiveness is one of the easiest ways to drive people off of your website if done incorrectly, which is why you need to make sure your website is created with a responsive design. A responsive web design (RWD) is the automatic alteration of a webpage’s appearance based on what device the page is being viewed on. Basically, a responsive design is what makes it possible for a website to have a slightly different layout, but remain functional, when you view it on your phone instead of a computer. Since the Internet is being widely accessed on mobile devices nowadays, it’s more important than ever to have a responsive website.
Responsive web design is tricky to do without in-depth web design knowledge, so it’s best to leave this type of development up to the pros, like those at Locallogy.
When it comes to marketing your business online, your website needs to reflect your brand in every way. Even small- and medium-sized businesses need to place an emphasis on their branding, since it’s what sets you apart from your competition, establishes your credibility and proves to customers why you are their best choice. If harnessed correctly, branding can change the public perception of your company, as long as it’s continued through your website and in the level service you provide.
Learn more about building a strong online reputation through branding from the experts at Locallogy.
Online reviews have become increasingly important to both consumers and business owners when it comes to marketing your products and services. For people considering investing in your business, they want to read real accounts about your services from people like themselves who have worked with your business. This is also why it’s important for business owners to ask for and display reviews and testimonials, allowing them to take advantage to great reviews and solve problems from negative reviews.
Learn more about the importance of testimonials and online reviews from the experts at Locallogy.
The fastest way to drive people off of your website is by having an outdated design, stale content and old images. Even if one of these elements aren’t up-to-date, your website and business will come across as outdated. This makes your business seem less professional, making potential customers more likely to look for better options. In fact, 55% of visitors spend less than 15 seconds on a website, which means the first impression of your website and it’s appearance are what will either convince people to buy in or scare them into backing out.
To learn more about the importance of maintaining an updated website, contact the digital marketing experts at Locallogy.
Cynexis Media is a digital marketing agency and website design company. They are staffed by experts who can take your project through their fool-proof process of discovery, planning, creation, launch, analysis, adaptation, and growth. Our clients range from individual business owners to skeleton crew start-up companies to major corporations with huge advertising budgets. We will guide you through the process of developing a new website, mobile application, or web application. If your primary goal is to increase traffic to an already existing website or app, we will work with you to launch a customized marketing campaign that meets your budget and targets your objectives. We are a well-established Columbus website design company with an impressive portfolio and a staff that works around the clock to ensure that our partnership is beneficial to all involved!
No matter who your customer is, they are always somewhere along the journey of the Buying Cycle. What better way to visualize what your customer is experiencing at each of these stages than through the beer-purchasing process?
Knowing what your customer’s pain is at each stage of the cycle, and addressing that pain as a helpful guide, is key to getting results. For example, you could provide informative content such as a helpful how-to blog article promoted through social media for those in the “Emptiness” stage who are simply gathering information. However for those in the “Deciding” stage, you can create a landing page on your website that outlines how your product/service not only solves your customer’s pain but delivers them to the place they want to be, with a clear call to action (and does it all better than your competitors).
As an Orlando marketing agency specializing in Creative, Digital and Social marketing services, we’ve had the pleasure of helping small businesses to larger companies across multiple industries hone in on their ideal audience with the right message, in the right place, and at the right moments in the Buying Cycle. Is your marketing under-performing? Whether you need to make some tweaks or need a complete overhaul, our team can help.
Ever wonder what social brands are benefiting you more? In the <a href=”http://musicpromotoday.com/en/blog/”>music publishing</a> industry there is so much competition, every which way you turn. The major competitors are spotify and itunes. What makes them even more strong, is the link with Facebook with the ability to share and promote, everything at your fingertips.
Did you know that you can still make your website effective even with a minimal design? Others call it as a minimalist website. It’s a design that aims to balance aesthetics with functionality, which allows the visitors to focus more on the content itself. If you have a website, then you might consider a minimalist design. Why? Here are a few reasons:
Faster download speeds.
It makes your content more noticeable.
No pop-ups (people hate pop-ups, right?)
Easy and less maintenance.
Visitors can navigate easily.
Responsive web design.
Generally, it improves user experience.
Promotes efficient communication.
Since minimal web design communicates effectively, it converts better.
Your server will not be overloaded.
These are just a few of the reasons why a minimal web design can be more effective.