Best Advertising Options for Small Businesses

Small businesses won’t have much capital to extend to marketing activities but a lot of advertising options are available online. Internet marketing has been a trend and proven effective by many start-up businesses. A creative advertiser just needs to seize opportunities that are just a click away. An infographic from PROSPER Show provides best advertising options for your small business:

1.Make a plan for your tactics.

2.Set up a website. Let them know why you’re existing.

3.Post learning materials through content and videos

4.Be a social networker. Click and Connect.

5.Keep them near you by signing up to email services and attending a meeting of professional groups.

10 Effective Ways to Boost Organic Traffic

How can you boost your online business’ organic traffic? As an internet marketer, your goal is to put your website on top of the major search engine’s search results. To do this, you have to attract more visitors to your site.

 

There are different ways to get traffic to your site. First, optimize your site for the benefit of your clients. Make it a user-friendly website. Aside from that, you have to provide well-written blogs to inform, motivate and attract people to visit your site. It is also important to consistently create quality content because of search engines like quality contents. And because social media is the latest trend, make use of it to promote your site.

How SEO Helps Businesses

How can you succeed at internet marketing without SEO? How can it help your business? SEO strategies will put your website at the top of the search engine results thus attracting more and more visitors. Aside from that, through the use of different SEO strategies you can improve your business’ visibility and branding.

Once your site is on top of the search engine results, your credibility to your consumers also increases. When it comes to advertising, SEO provides the best return on investment. Unlike other forms of advertising, SEO will reward your business on a higher rate. Lastly, SEO uses analytics which will help you get more insight into your customers.

Top 10 Reasons Why You Should Outsource to Kosovo

In this infographic you’ll discover why some of the world’s largest companies have chosen Kosovo as a top Outsourcing destination? In recent years, the growth in outsourcing has increased significantly due to the advancement in technology, competitive and faced paced business environment. Outsourcing has become one of the most important business and unstoppable trends, so what is outsourcing – putting simply, it’s hiring others to do your work rather do it in-house. In the past, outsourcing has been regarded mainly as a cost-saving tactic, but, in today’s highly connected world, outsourcing is seen as a major strategic tool that may power, the 21st-century global economy. More and more, businesses are looking to outsource ITO (Information Technology Outsourcing) and BPO (Business Process Outsourcing) services to Southeast Europe. Some of the examples of outsourcing include IT services, manufacturing, software development, tax, accounting, booking, training, customer service, logistics, real estate, call centre, and human resource functions. Kosovo has emerged as a top outsourcing destination due to the following reasons: the low cost of qualified staff and a large number of highly educated, bilingual and qualified IT professionals. Kosovo has the youngest population (53% of Kosovars being under 25) in the EU, a strategic time zone (CET), the Euro currency, low taxes attractive prices, cultural affinity and a free trade agreement with the EU and US.

Infographic by IT Outsourcing Services

8 Reasons Why a Website Doesn’t Get Traffic

What are the reasons why a website doesn’t attract more traffic? This is one of the most frustrating questions on internet marketing. Website and blog owners struggle to gain traffic because of different reasons. First, you need to get your site indexed in order for search engines to send traffic to you.

 

Also, you need to have quality and thorough content. Make sure to write what the people are searching for. You need to optimize your images too. You will have more changes on Google image search after optimizing your images. Do not forget to put your keywords in the headlines too. And lastly, use WordPress because it generates easy to index pages.

Examination of an Internal Link Strategy

A website’s Internal link structure is one of the most important on-site SEO factors. Internal links work together with site structure to give search engines a clear picture of the content of your site, makes it easy for users to navigate related content and distributes link equity to pages deemed most important. In this infographic, we look at one of Wordstream’s high ranking pages and break down the internal link strategy used to help this page rank for high-value keywords such as “link building.”

Infographic by internal linking

Anxiety? You are not alone…

Getting help for anxiety starts with educating yourself about anxiety and knowing that you are not alone; there are 40 million people in America suffering from severe anxiety or an anxiety disorder. This means that 18% of the US population is currently suffering from anxiety. Ninety-five percent of these individuals are from the ages of 18 to 59 and women are 60% more likely to experience an anxiety disorder. Unfortunately, only 1/3 of those suffering from an anxiety disorder will ever get treatment, which means, 28% of the individuals currently living with anxiety will never get treatment and will live their entire life with anxiety. Education on anxiety symptoms, anxiety causes, and understanding if you have anxiety and ways the anxiety cycle starts are the first keys to recovery. With thorough knowledge in anxiety, you can begin to determine whether it is just anxiety or in fact an anxiety disorder. The primary anxiety disorder categories are generalized anxiety disorder (GAD), panic/anxiety attacks (panic disorder), obsessive-compulsive disorder (OCD), social anxiety disorder, post-traumatic stress disorder (PTSD) and phobias. Each one of these disorders has a set of specific triggers and symptoms that can leave someone in an anxiety disorder cycle.

Infographic by anxiety

How to Write Effective Content

How to make your online business matter in the search rankings? How can you survive the tight competition between online businesses? One effective internet marketing strategy is to create high quality and effective content. Write something that will engage and entertain your target audience. Write a clear, concise and relatable content in order to increase traffic to your site and help build business brand.

 

An effective content will help achieve business goals by turning site visitors into satisfied customers. In short creating quality content is as important as the website design and aesthetic appearance of your page. Remember, content is still the King!