Your “maverick factor” is what distinguishes you from other individuals, brands or businesses. It’s the way you think and behave differently, have tangential thoughts and opinions and articulate yourself in your own unique style.

Think what would happen if you could add the flavor of your maverick factor to your brand strategy. You would sizzle with a differentiation that is hard to copy. You’d become memorable to audiences and outfox competition, because there can never be two like you!

Unfortunately, because it makes us so individualistic, our maverick factor also makes us initially hide it from others just to belong to the crowds. But when we can learn to use our specialty well, there’s no stopping what we and our solopreneur businesses can become.